JF Coach V2
starts Thursday
How a client's six-week challenge runs from 1 Oct, what we tested, and the calls Jamie still needs to make.
Every screen here is the combined launch build, run on sample data. No real clients appear. The first-day screens are captured before the season starts, so Home counts down to 1 Oct.
Day one,
one question at a time
Priya Sample joins from her invite. JFI asks one thing per screen, then builds her plan. It took testers about 2 minutes, down from almost 6.
Get in
Invite, email, code, password.
JF
Jamie Fitness
To: priya.sample@example.invalid
To: priya.sample@example.invalid
You're in the 6-Week Challenge
Your JF Coach account is ready.
- Download JF Coach.
- Tap First time? and enter this email.
- We'll email you a 6-digit code. Enter it, choose a password and you're in.
App StoreGoogle Play
Setup
Nine short questions from JFI.
Ready
Plan built, first day laid out.
Scroll sideways for every step.
A normal day,
one thing at a time
Alex Sample, day 19 of 42. Open the app and JFI already knows what's next.
Home
One line from JFI and one big button. Everything else for today sits in a short list, with tomorrow at the bottom.
Three rows show, the rest fold into "2 more today".
Short on time?
Under the workout: Something shorter, Move to a free day, or Already done. The 20 minute version still counts as today's workout.
Missed a day? Home says "Start again today". No catch-up, no lost points.
Training
Today's workout leads. Start, log each set, and finished exercises fold away so the next one is always in view.
Swapping an exercise keeps the sets you've logged.
Food
Your next meal comes first, with one Mark eaten button. Tomorrow's meals are there to plan the shop.
Recipes search, a readable shopping list, one Add food.
Challenge
Points, week and rank at a glance, then this week's challenge. Games, map and rewards fold under one row.
A new challenge every Thursday.
JFI
Tap the + and Ask JFI. It opens on today's plan with one Start button, plus three quick questions.
Every push from JFI opens the exact screen it talks about.
The coach's week,
in four voices
Same JFI, same rules, four characters. Clients pick one at setup and can switch any time.
JFI
Clear, steady and warm. The default.
"Sarah, Full Body A is set for 7pm. Allow about 45 min. Tap to start it."
Workout nudge to Sarah
Sarge
Short, direct, action first. Tough but kind.
"Tom. Upper 1. 5:30pm. 45 min. Tap to start. Go."
Workout nudge to Tom
Prof
Explains the why, with your real numbers.
"Marco, your week in numbers: your workout done and protein at every meal on 7 of 7 days. +235 points."
Week in review for Marco
Buddy
Gentle and supportive. Every small win counts.
"Priya, lovely day so far. One more small win: push-up power and drink 2L of water, about 6 min."
Evening wrap to Priya
How much JFI checks in
The client chooses. Changeable any time in Profile, Notifications.
All in
Daily plan, a nudge at workout time, habit and evening reminders.
2.7pushes a day (Tom)
Balanced
The default. One daily plan at your time, plus one reminder when it helps.
1.7pushes a day (Priya, Sarah)
Light
Just the Wednesday week in review and Thursday's new challenge.
2a week (Marco)
Quiet
No coaching pushes. Session reminders and messages from people only.
0from JFI
Never too muchAt most 3 JFI pushes a day. Nothing between 9pm and 7am.
Always usefulEvery push says how long it takes and opens the exact screen.
People firstInjury, feeling unwell or cancelling: JFI stops coaching that and tells a person.
42 days, four sample clients
A full season simulated with the real coaching rules, 1 Oct to 11 Nov, Melbourne time. Pick a client to see every push they'd get.
What changed,
and how we tested it
Eight testers each played a different client, three rounds in two days, and scored one question: is it as easy as opening Instagram?
Round 1 · 27 Sep
3.8 / 10"I wouldn't know what to do tomorrow." Six tasks on Home, no first step.
Round 2 · 27 Sep night
5.0 / 10One next move on Home. Setup still slow, screens disagreed on dates.
Round 3 · 28 Sep
6.0 / 10"Opening the app and doing the first thing is easy." Scores 5 to 7.
Top fixes
- Home leads with one next move from JFI, a short list and tomorrow's plan.
- Setup went from about 6 minutes to 2. Setup, Home and Training agree on the first workout and start date.
- Injury is asked before any program is built. If yes, a person sets it up.
- Short on time: a 20 minute version that counts, move to a free day, or already done.
- Food opens on your next meal. Tomorrow is clearly tomorrow. Readable shopping list and recipe search.
- Logging a workout: swaps keep your sets, done exercises fold away.
- Challenge folded to one screen. Games, the map and measurements no longer crash.
- The program builder counts your PT days and gives beginners gentler advice.
- One place each for habits, messages, settings and notifications.
Still being fixed this week
- A few counts don't match everywhere yet, for example a logged recipe or workout points showing on one screen but not on Home.
- "What's tomorrow" should read the same on Home, JFI and the calendar.
- A saved, half-finished workout should resume from Home.
- Food still feels like calorie counting to some testers (see decision 7).
Testers used a practice copy with sample data, so some of what they hit only happens there. Every fix is checked again before go-live.
Jamie's calls
before 1 Oct
Product and marketing only. Everything else is being handled.
Announce the prizes
The site promised prizes "before 1 October". The only prize named in the app is 12 weeks of free PT. What do the Champion and each path winner get?
Weekly challenge: 100 or 150 points
The website says +100. The app gives 150 when the week matches your path, 100 otherwise. Keep 150 and fix the site, or make it 100 for everyone?
4 paths or 5
Setup offers five: Strong, Tone, Trim, Fit and Wellbeing. Some copy says four. Which is it?
17 gyms or 18
The page says real trainers at 18 Melbourne gyms, the brief says 17. Which number goes out on 1 Oct?
What the leaderboard ranks
The board ranks by points. The Champion is picked after week 6 by the 60/30/10 rule, and the board says so. Keep it, or rank by the champion rule all along?
JF+ sign-up link
Prize winners need JF+, but there is no JF+ or 3-session pack checkout link in the app yet. Which links should it use?
Calories on meal cards
Every meal card shows its calories. Keep them (Gabrielle's view and the design so far), or hide them for clients who hate counting?
Tomorrow's meals
Tomorrow is look-only so clients can plan the shop. Should they be able to tick meals ahead?
Earliest daily plan: 7am
Nothing goes out before 7am, so a 6am trainer gets the plan after their session. Keep 7am, or allow earlier?
Habit reminders on Quiet and Light
Right now Quiet and Light get no habit reminders. Is that right, or should Light keep one?
A person for clients with no trainer
Injury notes and "make it lighter" requests go to the client's trainer. Who gets them when there's no trainer? Gabrielle is the suggestion.
Safety routing on
When a client tells JFI about an injury, feeling unwell or cancelling, JFI stops coaching that and passes it to a person. Turn it on before the pushes start? Recommended.